Privacy Policy

Italmente is part of Italmente s.r.l.
This privacy policy will explain how our organization uses the personal data we collect from you when you use our website.

What data do we collect?

Our company collects the following data:

• Personal identification information you provide (Name, email address, phone number, etc.)
• Your study record (lessons attendance, progress, test results)
• Recordings of group lessons you take part in (video, audio, shared screen and display name) — see Group lesson recordings below
• How you use and interact with our website (pages viewed, clicks, scrolling and pointer movement, device and browser type) — see Website analytics and session replay below
• The country you are most likely in, estimated from your IP address when you submit a form, so your request reaches the right member of our team. The estimate is made on our own servers with a local copy of the IP Geolocation by DB-IP database (licensed under CC BY 4.0); your IP address is not sent to anyone for this.

How do we collect your data?

You directly provide Italmente with most of the data we collect.
We collect data and process data when you:

• Register online or place an order for any of our products or services.
• Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.
• Use or view our website via your browser’s cookies.
• Attend our lessons and complete tests.

Italmente may also receive your data indirectly from third party agencies.

How do we store your data?

Italmente securely stores your data online and will not delete it unless requested by you. The one exception is group lesson recordings, which are deleted automatically after a limited period — see Group lesson recordings below.

Marketing

Italmente would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you may always opt out at a later date. You have the right at any time to stop Italmente from contacting you for marketing purposes or giving your data to other partners. If you no longer wish to be contacted for marketing purposes, please let us know at info@italmente.it.

SMS and WhatsApp messaging

If you provide your mobile number and tick the messaging-consent box on one of our forms, a member of the Italmente team may contact you by SMS or WhatsApp about your request — for example to arrange or confirm a trial lesson, or to answer a question you asked. Consent is entirely optional and is never a condition of requesting a lesson or of any purchase. Message frequency varies and message and data rates may apply.

You can stop these messages at any time: for SMS, reply STOP; for WhatsApp, reply STOP or block the number. Reply HELP for help. Your mobile number and messaging consent are used only so that we can reply to you and are never sold, rented, or shared with third parties or affiliates for their own marketing. To opt out by email instead, contact info@italmente.it.

If you send us an image or a PDF document over WhatsApp as part of a conversation with our team, we keep it for 12 months and then automatically erase it.

Group lesson recordings

Group lessons may be recorded so that students enrolled in the group can rewatch them afterwards. A recording captures the video, audio, any shared screen and the display names of everyone taking part, for the duration of the lesson. Recording is never silent: a countdown is shown before it starts, and a recording indicator stays visible on screen for the whole time it is running.

Recordings are stored encrypted on Microsoft Azure servers located in the European Union, and can be viewed only by students enrolled in that group and by Italmente staff. Each viewing link is short-lived and personal to the viewer.

Recordings are automatically and permanently deleted 42 days after the lesson. We keep them for this limited period only so that students can catch up on a lesson they missed or revise recent material.

Because a recording is a single combined video of everyone present, we cannot remove one participant from it — if you ask us to delete your data from a recording, the whole recording is erased for everyone. If you would prefer not to appear in a recording, you may turn off your camera and microphone, or ask us before the lesson. To make a request about a recording, contact info@italmente.it.

What are your data protection rights?

Italmente would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access – You have the right to request Italmente for copies of your personal data. We may charge you a small fee for this service.
• The right to rectification – You have the right to request that Italmente correct any information you believe is inaccurate. You also have the right to request Italmente to complete the information you believe is incomplete.
• The right to erasure – You have the right to request that Italmente erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that Italmente restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to Italmente’s processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that Italmente transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we will reply within one month from the date of the reception of your request. If you would like to exercise any of these rights, please contact us at our email: info@italmente.it or call us at: +39 342 84 43 792

Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.
For further information, visit allaboutcookies.org.

How do we use cookies?

Italmente uses cookies in a range of ways to improve your experience on our website, including:

• Keeping you signed in
• Understanding how you use our website
• Measuring our advertising and showing you relevant ads on Facebook and Instagram, only if you allow marketing cookies
• Functional behavior of the website such as, not limited to, storing information about the selected courses you may want to purchase (cart functionality).
• Remembering that you already left your details to watch the free preview lessons of a video course, so you are not asked again for a year.

What type of cookies do we use?

There are a number of different types of cookies, however, our website uses:

• Functionality – Italmente uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
• Marketing – set only if you allow marketing cookies. Italmente uses the Meta Pixel and Meta's Conversions API (Meta Platforms Ireland Limited) to measure the results of our ads on Facebook and Instagram and to show our ads to people who visited our website. The pixel sets the first-party cookies _fbp (a browser identifier, 90 days) and _fbc (the identifier of the ad you clicked, 90 days); our own itm_attr cookie (90 days) remembers which ad brought you to us. When you send us a form, book a lesson or buy, our server also sends Meta the event together with your email address and phone number in hashed (SHA-256) form, your IP address and your browser's user agent, so Meta can match it to your account. We also measure Google Ads conversions through Google's tag. See Advertising measurement below.
• Analytics and session replay – Italmente uses Microsoft Clarity to understand how visitors use our website. Clarity sets two first-party cookies — _clck, which stores a pseudonymous Clarity user ID for our site, and _clsk, which links the pages you view into a single session — and a number of Microsoft third-party cookies (CLID, ANONCHK, MR, MUID, SM) which identify a browser across sites that use Microsoft services, for analytics, operational and advertising purposes. These cookies are not essential to the operation of the website and are set only if you allow them — see Website analytics and session replay below.
• Third-party - Italmente uses third-party cookies that are necessary to allow the functionality of our online Italian quizzes, which are created by us but owned by the website proprofs.com. Italmente declines any responsibility for any use Proprofs may make of cookies acquired through our platform.

Cookies we use

Essential cookies are always set. Analytics and marketing cookies are set only if you allow them.

The table lists the cookies set on our own website. Microsoft's third-party Clarity cookies and the cookies of our quiz provider are described under What type of cookies do we use? above.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Website analytics and session replay

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps and session replay, in order to improve and market our products and services. Website usage data is captured using first- and third-party cookies and other tracking technologies to determine the popularity of our products and services and to understand online activity. We also use this information for site optimisation, fraud and security purposes, and advertising.

A session replay is a reconstruction of a visit, rebuilt from the pages you opened, where you moved your pointer, what you clicked and how far you scrolled. It is not a video of you and it never uses your camera or microphone. Text you type into form fields and input boxes is masked by Microsoft and is never sent to Clarity, and page content is suppressed by default. This is entirely separate from the group lesson recordings described above, which are genuine audio/video recordings and are governed by that section.

Microsoft stores this data on the Microsoft Azure cloud platform and acts as an independent data controller for it. Within the EU this service is contracted through Microsoft Ireland Operations Limited, which relies on Standard Contractual Clauses for any transfer to Microsoft Corporation in the United States. Session recordings are retained by Microsoft for 30 days; a favourited or randomly sampled subset, and aggregated heatmap data, may be kept for up to 9 months. For more information about how Microsoft collects and uses your data, please visit the Microsoft Privacy Statement.

Your choices. These cookies are set only if you accept non-essential cookies. You can change your mind at any time through the Cookie preferences link in the cookie banner or at the bottom of our pages — if you withdraw your permission, Clarity deletes its cookies from your browser and continues without them. You may also opt out of Microsoft's behavioural telemetry across every site that uses Clarity through the Digital Advertising Alliance's opt-out page (select Microsoft), and Clarity honours the Global Privacy Control browser signal. Clarity does not currently respond to the browser "Do Not Track" setting.

Advertising measurement

If you allow marketing cookies, our pages load the Meta Pixel, which tells Meta that you visited our website and which kind of page you viewed (for example a course page or an article). When you submit a form, book a lesson or complete a purchase, our server sends the same kind of information to Meta through the Conversions API, including your email address and phone number hashed with SHA-256, your IP address and browser user agent, and the _fbp/_fbc identifiers. We use this to measure how our ads perform and to show our ads to people who have already shown interest in Italmente. Meta Platforms Ireland Limited acts as a joint controller for the collection and transmission of this data and as an independent controller for its own subsequent processing; see the Meta Privacy Policy.

Legal basis. We do this only with your consent (Art. 6(1)(a) GDPR and, for cookies, Art. 122 of the Italian Privacy Code), which you give by allowing marketing cookies.

If you do not allow marketing cookies, none of this happens: the pixel is not loaded and our server does not send these events to Meta. Google Analytics 4 measures how the website is used if you allow analytics cookies; Google Ads conversion measurement follows your marketing choice through Google Consent Mode.

Your choices. You can change your mind at any time through the Cookie preferences link in the cookie banner or at the bottom of our pages. Withdrawing marketing consent deletes the _fbp, _fbc and itm_attr cookies from your browser and stops any further events from being sent.

Google Analytics and Google Ads

We use Google Analytics 4 to measure how our website is used, and Google Ads conversion measurement, including the _gcl_au conversion-linker cookie, to measure the results of our ads on Google. Both services are provided by Google Ireland Limited.

Legal basis. Your consent (Art. 6(1)(a) GDPR and, for cookies, Art. 122 of the Italian Privacy Code). Google Analytics 4 runs only if you allow analytics cookies; the Google Ads cookies are set only if you allow marketing cookies. We use Google Consent Mode: without your consent, Google's tags set no cookies and Google receives only cookieless pings.

Retention. Google Analytics event data is kept for the retention period set in our Google Analytics account, at most 14 months. For more information about how Google uses data, see the Google Privacy Policy.

Your choices. You can change your mind at any time through the Cookie preferences link in the cookie banner or at the bottom of our pages.

Privacy policies of other websites

The Italmente website may contain links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Google Calendar Integration

When you connect your Google Calendar to Italmente, you authorize us to read your calendar events and create events on your behalf for lesson scheduling, using only the calendar you select.

Scope Disclosure

We request the following OAuth scopes from your Google account, each serving a specific purpose in enabling the Italmente integration:

• https://www.googleapis.com/auth/calendar.calendarlist.readonly
  We use this to fetch the list of your subscribed calendars, allowing you to select which calendar to use during the Google Calendar integration setup. This access is read-only and limited to calendar metadata only.
• https://www.googleapis.com/auth/calendar.events.owned
  We use this to create, modify, and delete lesson-related events in calendars that you own. This allows us to manage your lesson scheduling directly within your personal calendar.
• https://www.googleapis.com/auth/calendar.events.owned.readonly
  We use this to display your existing events in calendars that you own, to help you avoid scheduling conflicts while viewing or booking lessons.

No additional permission scopes are requested.

Data Sharing Policy

We do not share your Google Calendar data with any third parties for any purposes beyond delivering lesson scheduling features.

Data Protection Measures

All data transfers occur over HTTPS with TLS encryption. OAuth authorization tokens are securely stored and are immediately deleted when you revoke consent or disconnect the integration.

Data Retention & Deletion

We retain authorization tokens only as long as needed to support lesson scheduling and to refresh access (if applicable). Upon disconnecting the integration, all associated tokens are deleted promptly.

Your Rights & Contact Information

You may disconnect the integration at any time from your account settings. To request deletion of stored data or for any privacy-related inquiries, contact us at info@italmente.it.

Changes to our privacy policy

Italmente keeps its privacy policy under regular review and places any updates on this web page.
This privacy policy was last updated on August 5th 2026.

How to contact us?

If you have any questions about Italmente’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.
Email us at: info@italmente.it
Call us: +39 342 84 43 792